Veterinary Search Centre
Search anything, anytime !
Also important is the knowledge about the combination of
formulations you choose. When you choose a particular brand of
ecto-parasiticide for spraying around the animal house and resting
places, it is equally important to use similar classes of compounds
to be applied as dusting powders. This gives an extra edge to your
tick & flea control programme. Be cautious when preferring brands
that cannot complement your strategy, i.e., using different
formulation of the same chemical, at the same time. Of course, one
formulation may be quiet effective; but use of different molecules at
the same time may induce conditions of cross-resistance.

Compliance of a product starts right from the ease of opening the
containers ! Some of the containers are too strong, secure or tiny
that it may be quite difficult for the animal keeper / owner to open it
efficiently without any difficulty or spill offs. Ask your vet to open such
'secure' or ' tiny' containers themselves and imagine how the
laymen would have handled it. Many of the containers are just
adaptations of other product packings or use of idle machine lines.
As you would agree, the containers should be of reasonable size
and sealing for client convenience.

Also, the highly priced product need not always be the best in the
market. Pricing of similar formulations of different companies are
wildly deviating. Then, where are these huge margins diverted ?
Truly, such products are not priced on the cost price plus margin,
but certainly on the concept of how much you can afford to pay or
opportunity cost.

Ask the product executive of each company about their trade
discount structure and free offer trade policies ! Probably, it will be
difficult to know the real situation; but if you get the chance, you will
be amazed to know the real market game. Obviously, the heavy
free-trade-offer pushing is seen for the new market entrants as well
as for the poor product players. For certain antibiotics, there are
even 1:1 free offers in the wholesale trade, just for ";retail counter -
pushing" !

On the other hand, stronger brands can always offer competitive
pricing by mass production and balancing their overheads on a
range of their own products. Again, remember to avoid spurious,
inferior or cheap products. Quite sadly, 'copy-cats' follow the most
unethical means of selling. Here is where the vet's prescription
preference decides; whether the animal owner can afford such
inflated / unethical pricing or the vet's ability to strike a balance
between product performance and market dynamics. Or do you think
the animal owners would comply the prescription when he finds the
product too expensive?
                                                                 Previous
                                       
Services
 
Web www.cheerans.com


©  Cheerans Lab (P) Limited        About us | Disclaimer | Privacy Policy | Contact us | Site Map